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Abstract
La Maná taxi companies have experienced a stagnation in their growth and development in recent years, this is because it is threatened by a market that is constantly changing and competitive. Therefore, the objective of the study was to analyze the impact of digital marketing on the development of the Taxi Companies in the La Maná canton. In this study, a quantitative approach of the type of research used will be descriptive, for the collection of data and information gathering, the research yielded as a study population the Transportation sector is composed of 4 companies that provide the Taxi service, of which following the interest of the study it is identical that the population sample of collaborators (partners) is composed of 90 partners in its entirety. It was identified that there is a proactive approach in the use of digital technologies such as online payments such as mobile banking as well as reservations, so 73% of these companies that adopted this strategy increased customer acquisition by 60%. Finally, the correlation revealed a significant relationship between the application of digital marketing strategies and the development of the company.
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