Palavras-chave
Como Citar
Resumo
As PMEs no Equador enfrentam problemas como mudanças sociais, econômicas e culturais devido ao escasso investimento de ativos intangíveis e recursos avançados como outros países. Por esta razão, o objetivo é analisar os fatores que influenciam as vantagens comerciais competitivas das PMEs floricultoras em Cotopaxi em termos de gestão de capital intelectual. Uma pesquisa com 30 empresas de floricultura na província de Cotopaxi e uma análise exploratória de fatores foram aplicadas. Como resultado, ela revelou dois componentes percebidos pelos entrevistados com relação ao capital intelectual: capital humano (CPHM) e capital estrutural (CPET). Entretanto, há deficiências na dimensão do capital estrutural do pessoal experiente e atuante (0,571), motivação do pessoal (0,257), pessoal qualificado e competente (0,434), processos de produção e relações com fornecedores (0,443). O capital intelectual tem influência na vantagem competitiva das empresas de flores e permite que elas se posicionem no mercado.
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