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Abstract
This study analyzes the influence of transformational and traditional leadership styles on the perception of financial indicators of micro-automotive enterprises in the city of Macas, Ecuador. The problem identified focuses on the persistence of hierarchical management models that limit the adaptability and sustainability of these organizations in a dynamic and competitive economic environment. The main objective was to determine how each leadership style affects the valuation of profitability, liquidity and organizational sustainability. The research adopted a quantitative approach, with a non-experimental and correlational design, applying Likert-type surveys to a sample of 56 participants among owners and partners in the sector. The results showed a positive and significant relationship between transformational leadership and a favorable perception of financial indicators, while traditional leadership showed limited impact and less beneficial. It is concluded that transformational leadership constitutes a key strategic resource to improve the organizational climate and enhance the financial vision of automotive micro-enterprises, This makes it a more appropriate management model to ensure its stability and competitiveness in the long term.
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