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Tanto nacional quanto globalmente, as empresas estão enfrentando uma recessão econômica e as ramificações do aprisionamento compulsório, que deram lugar a novas formas de colaboração e à necessidade de promover habilidades e competências contemporâneas para dinamizar as práticas comerciais e superar a crise financeira. Dentro dos limites do território equatoriano, as pesquisas que analisam explicitamente os determinantes que influenciam a produtividade em várias categorias ou tipos de empresas não abordam diretamente a análise dos fatores relacionados à produtividade em estabelecimentos de locação de equipamentos pesados. O objetivo da pesquisa foi determinar os fatores associados à produtividade em empresas de aluguel de equipamentos pesados em Cuenca-Equador. A pesquisa é exploratória, descritiva, transversal e correlacional, a população finita para o estudo foi de 70 sujeitos de pesquisa, o critério é censitário. Os resultados mostram uma forte correlação entre as variáveis independentes e a produtividade. Conclui-se que as habilidades gerenciais, a inovação tecnológica, a autonomia e o treinamento são fatores-chave que influenciam a produtividade nas empresas de aluguel de máquinas pesadas; no entanto, a interação desses elementos é complexa e tem um impacto significativo na produtividade dessas empresas, de modo que a correlação direta e forte entre essas variáveis e a produtividade dessas empresas não é apenas uma correlação direta, mas também uma forte correlação entre essas variáveis e a produtividade.
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