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La industria de la moda rápida es el principal negocio de la confección a nivel mundial. En lo que respecta a las preocupaciones medioambientales y sociales, la industria de la moda rápida debe dar la cara y marcar la diferencia para minimizar y proporcionar un impacto positivo en todo el mundo. Este estudio explora la creciente concienciación y promoción de procedimientos sostenibles en la industria de la moda rápida. El estudio se centra en las cuatro principales industrias de la moda rápida: H&M, Uniqlo, Shein y Zara. Los datos de la investigación colectiva se han aplicado y evaluado para explicar cómo la industria de la moda rápida incorpora diferentes acciones sostenibles en su empresa y describe el impacto de la sociedad y otros intereses relacionados en la industria de la moda rápida que incorpora acciones sostenibles. La investigación muestra que la industria de la moda rápida puede conseguir el apoyo de los consumidores y aumentar los ingresos mediante cadenas de suministro sostenibles, apoyo social, economía circular y otras responsabilidades sociales de las empresas.
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Derechos de autor 2024 Asterio T. Miranda, Jr., Jason Lim Chiu, Jae-Hyeok Choi, Evelyn L. Chua